I was chatting with a friend about real estate influencers when she asked for my opinion.
Here's what I told her:
"Just don't expect them to sell any properties for a great price. And the sellers who fell for their influence? They don't know any better."
Boom. Mic drop.
Let that sink in for a moment.
It's harsh, I know. But here's the thing: it's also true.
Let's break this down:
The Influencer Illusion
These TikTok-famous agents are great at one thing: getting attention. They'll jump in pools, dance with sellers, and pop champagne bottles. But selling your house for top dollar? That's a different story.
The Ignorance Tax
Here's the kicker: most people who fall for these flashy agents don't even realize they're getting screwed. Why? Because they've never sold a house before. They have no frame of reference.
It's like hiring a surgeon because they look good in scrubs on Instagram. Sure, they might have a million followers, but do you want them operating on you?
The Real Cost
Your bank account doesn't care about likes or shares. It cares about cold, hard cash. And that's where these influencer agents often fall short.
They're so busy creating content that they forget to create value for their clients.
Here's the uncomfortable truth:
Real estate isn't a game. It's not a TikTok challenge. It's your biggest asset.
So, next time you're choosing an agent, ask yourself:
Do I want someone who can make me laugh on social media?
Or someone who can make me money in the real world?
The choice is yours.
But remember: In real estate, ignorance isn't bliss.
It's expensive.
Choose wisely.
Your future self (and your bank account) will thank you.
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